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The Changing Anatomy of the B2B Buyer

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67% of the typical B2B buyer’s journey now takes place online, 73% of Millennials at work today are directly involved in purchasing decisions, and the decision making unit has grown 25% in just two years. Yet marketers everywhere are still employing yesterday’s tactics to win tomorrow’s sale.

67% of the typical B2B buyer’s journey now takes place online, 73% of Millennials at work today are directly involved in purchasing decisions, and the decision making unit has grown 25% in just two years. Yet marketers everywhere are still employing yesterday’s tactics to win tomorrow’s sale.

B2B buyers have undergone a drastic transformation in recent years, but B2B marketing hasn’t kept up with the pace.

Download our whitepaper to:

  • Uncover the four key change influencers driving this evolution.
  • Learn the three-step system to revamp your marketing for this new audience.
  • Get a head start on your peers who will only fall further behind. 
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
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  • Customer experience [CX]

What is customer knowledge sharing and why is it important?

  • Customer experience [CX]

The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for

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B2B buyers have undergone a drastic transformation in recent years, but B2B marketing hasn’t kept up.
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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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