Failing to distribute your content properly is like shouting into an empty room: it’s a lot of effort for nothing. The internet is a brilliant place to hid content, and if it isn’t seen, it doesn’t work. In fact, due to the overwhelming amount of content available, organic reach of content is steadily deminishing. So the answer is simple: you need to put the right content in front of the right people at the right times.
This whitepaper from Stickyeyes demonstrates how a content distribution strategy which uses the right mix of channels in an integrated way will deliver more value than the sum of its parts.
