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Account-based website personalisation and targeting for B2B companies

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The website is the hub for all customer and prospect activity in the B2B marketplace. Every single deal that the sales team closes has touched the website at some step of the buying process. Still, most B2B companies earn the majority of their revenue from a very small per centage of their web traffic – most often because only a portion of their traffic is in their 'Sweet Spot'.This whitepaper from Demandbase will show you how, with an ABM strategy, to improve engagement, increase conversions in the segments that matter most, and incrementally improve web conversions of your highest value prospects.

The website is the hub for all customer and prospect activity in the B2B marketplace. Every single deal that the sales team closes has touched the website at some step of the buying process. Still, most B2B companies earn the majority of their revenue from a very small per centage of their web traffic – most often because only a portion of their traffic is in their ‘Sweet Spot’.

This whitepaper from Demandbase will show you how, with an ABM strategy, to improve engagement, increase conversions in the segments that matter most, and incrementally improve web conversions of your highest value prospects.

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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Top Commercially Successful B2B Campaigns on Awards Shortlist

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The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends
  • Content, Creative & Campaigns

Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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