Customers have changed. With digital screens providing access to an ever-growing number of channels, people have a huge spectrum of new, intimate ways of connecting with brands. They can interact and shop any time and on the go. In addition, customers have almost unlimited access to products, product information and reviews – instantly and at their fingertips – empowering them to talk about brands and voice their opinions like never before.

This whitepaper from Adobe demonstrates how customers are potentially always addressable and explains why campaign management needs to be reimagined for mobility.