A recent study found that people spend more time on their mobile devices than on their PCs. And over a month, on average twenty-nine hours and 14 minutes on their PCs and forty-one hours and forty-two minutes on their smartphones. Thanks to these devices and cloud connectivity, people are always ‘switched on’. They consume media and content in multiple formats – articles, video, gaming – and expect the experience to be consistent across all platforms. For marketers, this is a big opportunity, but one full of challenges. How do brands reach the right consumers, with the right content at the right time on the right device?This whitepaper from Citrix GoToWebinar explores the opportunities that are brought forward by this shift in consumption method, and highlights how to cut-through the information overload.