It is agreed among data consultants that 'big data' is a buzzword and the real way to understand your customer is 'data profiling'. Most marketers will have a good idea of who their personas are, what job roles they do and what their business pains are. However, data consultants can help you to learn more about your customers - leading to increased marketing campaign success - with six techniques. Read this whitepaper by Marketscan for tips on how to increase campaign ROI by adopting the six techniques used by data consultants to learn more about customers.