It is often assumed that marketers need to trudge through mounds of data to do their jobs effectively; to move pipeline, show value, and contribute to the bottom line. However, the truth is that many of the endless columns of numbers and metrics are not actually being used and are therefore wasting time. This is why marketers need to streamline their reporting and analytics – for this, a strategy is needed.
This whitepaper by Oracle Marketing Cloud provides a how to guide on creating a logical reporting and analysis strategy that will maximise your efficiency.
