Generating indisputable ROI linked to advertising in traditional media – television, print, or radio – is next to impossible for marketers. This is why content marketing can be so valuable. When done right, it is a highly measurable part of your marketing mix – one that can prove increased brand awareness, engagement, and even bottom-line results. This whitepaper by Oracle Marketing Cloud provides B2B marketers with a five step process to prove value and grow your business via your content marketing.