For small and mid-sized marketers looking to grow revenue, deploying marketing automation for generating qualified leads can be the perfect answer. After all, the right leads can help organisations of all sizes better target customer segments and create highly compelling marketing campaigns. However, the secret to lead generation success is not about relying on tools with sophisticated theories and indecipherable user manuals. Instead, mid-sized marketers that stick to the fundamental principles of prospect engagement, clean data and compelling content across multiple channels are most likely to achieve long-term success.
This whitepaper will show you how to achieve small and mid-market success in lead generation and lead nurturing by setting realistic goals, building a reliable database and creating great content.
