In today’s age the customer knows more and shares more about the brands they use, it’s more important than ever to zoom in on the marketing ideas that will turn a prospect into a sale. Traditional research techniques that test product and messaging concepts don’t always translate into brand success stories in today’s consumer savvy social media environment.
This whitepaper looks at three methods that can help turn actionable and insightful feedback from new customers into long-term profits.
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
