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Whitepaper – Maximise event marketing performance with IP tracking

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With 41% of B2B marketers increasing event budgets for 2013 and 72% saying they still have an impact,  this whitepaper explores the best practices for B2B exhibitions. Exploring pre, during and post event activity, discover the impact IP tracking can make on lead generation and how it can increase the ROI for your next event or exhibition

With 41% of B2B marketers increasing event budgets for 2013 and 72% saying they still have an impact,  this whitepaper explores the best practices for B2B exhibitions. Exploring pre, during and post event activity, discover the impact IP tracking can make on lead generation and how it can increase the ROI for your next event or exhibition

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The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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