When it comes to generating new business, many companies are not using enough channels; reaching far enough out of their silos; or saying something worth hearing.
Every marketer today understands the importance of multi-channel marketing and will utilise multiple tactics to get their products seen. This generates noise. So much noise that your key messages can be frozen-out in the cadence.
Lead generation is unquestionably one of the key tasks that marketers are charged with, but buying data for campaigns; reaching your pool of existing contacts; or trusting budgets to traditional advertisers and events seems to increasingly follow the law of diminishing returns.
To satisfy lead generation and conversion targets, external lead generation is becoming an increasingly utilised tactic. But what exactly is it and why should all marketers be considering it?
