Amazingly, for a staggering 65.3% percent of businesses ‘ensuring data is accurate and up-to-date is the biggest business challenge.’ What’s more, the latest research reveals that organisations still fail to validate the name, address, telephone number and email address data they collect from their online forms - the vital bloodline of businesses. Is it a surprise then that inaccurate data and poor customer communications still plague businesses today? This whitepaper, authored by leading data analyst Graham Rhind, surveys the opinions of international businesses and examines how effective data quality management can: Prevent data decay and improve data accuracy and customer service Enhance data analysis and help you achieve a single customer view Improve operational efficiency and brand image, and lower the cost of marketing communications Download this Capscan whitepaper and learn how total data quality management can improve your business ROI.