Part three of a series of whitepapers that address what demand generation actually is and the importance of sales and market alignment, this whitepaper takes a closer look at the various levels of engagement within the buying cycle, the impact of digital media and how targeted nurturing programmes can accelerate prospects through to purchase.
The key findings discussed in this white paper are:
• levels of engagement in the B2B buying cycle
• the impact of digital media
• lead nurturing and scoring
• how demand generation accelerates sales
