The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the value that ‘live’ human interaction can bring to B2B sales? In this whitepaper we define Human Interaction (HI) and identify which channels have HI and which do not. We also examine the most effective HI channels and their impact on order value, as well as which channels make customers feel truly ‘valued’. Subjects covered include: Where is HI most effective? How frequently should HI occur? Comparing HI and non-HI channels What are the benefits of HI?