Marketing automation trends, benchmarks and best practicesIn 2010 Eloqua published its first report on marketing automation trends, benchmarks, and best practices based on analysis of data produced by more than 700 Eloqua B2B and B2C customers during the first half of 2010. This is the second installment of this bi-annual report, and refl ects our findings of all of 2010, and analyses data produced by more than 900 customers. Benchmarking is an ongoing process – and trends and best practices can shift over time. While some key findings remain the same, there are some interesting developments when it comes to the uses and impact of automation.