Advertising and traditional media have become dirty words in this recession, with money and exposure migrating to digital activity often focused on lead generation.
But this white paper argues that brands must learn the lessons of history and continue to invest in traditional channels, as part of an integrated marketing strategy, which also leans heavily on digital media and most importantly is highly measurable and results orientated.
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
