The tech sector was where account-based marketing (ABM) began, so it’s the logical place to look to see how its evolving, and how these pioneers are still pushing the boundaries.
We’ve spoken with some of the world’s foremost B2B account-based marketers from top brands including Atos, Fujitsu and Criteo to find out how they drive success in ABM.
As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
