Social selling is terribly misnamed. It actually has very little to do with selling, and everything to do with marketing. And it just won’t work without marketing’s support and involvement. And almost two-thirds of senior marketers believe marketing should own social selling.
This free practical guide will tell you:
- What social selling is (and isn’t) – and why you need to know about it
- What marketing needs to do to make it a success
- How to ensure marketing and sales are on the same page
- How to engage with sales employees and encourage buy-in
- The tools marketing can provide to enable social selling
- What to measure and how to track success
- Case studies from brands that have made it a success.
