• Determine where both the c-suite and marketing are going wrong
• Strike the right balance between art and science
• Consistently and compellingly communicate the value marketing delivers
• Deliver market insight and challenge preconceptions
• Keep up the pace and be responsive
• Master the art of persuasion.

Contents 

1 – About this report 

2 – Introduction

3 – Section 1: 8 reasons why B2B marketing leaders are failing to secure their place at the top table

4 – Section 2: What do B2B marketers need to do about it?

5 – Section 3: Who we spoke to

6 – Section 4: Comment – Clarasys