- Understand – what makes a good buyer persona for different types of marketing activity.
- Develop – high-quality research to inform your buyer personas.
- Assist – your marketing and sales teams to better understand your customers.
"Any project that needs to appeal to a target customer with the aim of persuading them to take action, should really involve the creation of a persona"
1 – How to create buyer personas
2 – Template: Persona pen portrait
3 – Key learnings
4 – Further reading
