- Set up a successful Facebook profile – including advice on details such as image dimensions.
- Develop a robust Facebook strategy – make sure your use of the network is in line with the rest of your social media strategy.
- Avoid some of the day-to-day pitfalls – so that you can focus on engaging with your prospects and customers in a meaningful way.
"The key to effective B2B Facebook marketing is to focus on the personal dimension which Facebook interactions offer"
1 – Facebook: The basics
2 – Paid-for options explained
3 – How to create a Facebook strategy
4 – Ten everyday Facebook tips
5 – Case study
6 – Reading list
