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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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How to Build a Data Strategy in Four Steps
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Creating a Value-Added Marketing Strategy
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Home » Podcasts » Why Dassault Systémes bet big with a takeover of Piccadilly Circus

Why Dassault Systémes bet big with a takeover of Piccadilly Circus

Content, Creative & Campaigns

Dassault Systémes is a €4.5b tech company that’s highly successful in multiple markets but is remarkably little known outside its core customer segments and home nation of France. In a bid to change that, VP of marketing Victoire de Margerie has embarked on an ambitious marketing program focused on its sustainability credentials – including a high-profile takeover of London’s Piccadilly Circus digital billboards (equivalent to New York’s Times Square).

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Stop shouting: Why your demand fails without a braver story

In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative Services, Brands2Life and Sally Jacobs, Senior

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Everything you need to know about strategy planning in 2026

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026.

The sweet sound of success in audio branding, with Neil Montgomery

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A look inside the 2025 B2B Marketing Awards shortlist

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In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns.

Want to integrate AI into your business strategy? We spoke to Jake Bird to find out how

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MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy