Marketing Areas
MARKETING AREAS
ABM & Demand Generation
Brand
Channel Partnership
Content, Creative & Campaigns
Customer Experience
Data and Insights
Marketing Operations  and Technology (MarTech)
People, Teams and Skills
Strategy and Evolution
ABM & Demand Generation
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
Learn more
Brand
Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
Learn more
Channel Partnership
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.
Learn more
Content, Creative & Campaigns
Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Learn more
Customer Experience
Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights
Learn more
Data and Insights
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
Learn more
Marketing Operations and Technology (MarTech)
Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.
Learn more
People, Teams and Skills
Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.
Learn more
Strategy and Evolution
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
Learn more

How to Develop a Scalable 1:Many ABM Strategy
Download now

Five Steps to Building a Brand Business Case
Download now

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
Download now

The Elevation Awards 2024 Winners Report
Download now

What is customer knowledge sharing and why is it important?
Download now

How to Build a Data Strategy in Four Steps
Download now

Martech Vendor Spotlight Report 2024 for Account-Based Marketing
Download now

2024 Propolis Community Sprint Report – Commercial Marketer
Download now

Creating a Value-Added Marketing Strategy
Download now
Propolis
Events
Training
Resources
Articles
Case Studies
Reports & Models
Podcasts
Videos
Webinars
About Us

Home » Podcasts » Atos’ Cat Dutton’s predictions on the changes to tech marketing spheres

Atos’ Cat Dutton’s predictions on the changes to tech marketing spheres

Content, Creative & Campaigns

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Atos' global deputy CMO on the changing tech marketing landscape: how to drive, measure and demonstrate growth, what Atos is doing in the face of the death of the third-party cookie, and what you need to be on the lookout for in 2022.

This podcast is the second instalment in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report here and be sure to watch out for the next podcasts in the series in the coming weeks!

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore Other Podcasts

How to create high-performing teams and resource networks, with HelloKindred

In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP,

Vanessa Schotes, CMO, Enfuce, shares her philosophy for being a commercial marketer

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing caught up with Vanessa Schotes, CMO, Enfuce.

Fast, simple, trusted: What’s driving modern B2B buying decisions

In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers

Stop shouting: Why your demand fails without a braver story

In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative Services, Brands2Life and Sally Jacobs, Senior

Inside belief, thought theatre and content dysmorphia, with Differentiated

In this week’s episode of the B2B Marketing Podcast in association with Differentiated, we are joined by Jon Buckthorp, Commercial Director, Differentiated to discuss the agency's latest report: Art & Science: Exploring new horizons built

Everything you need to know about strategy planning in 2026

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026.

The sweet sound of success in audio branding, with Neil Montgomery

Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a must-listen for B2B marketers.

A look inside the 2025 B2B Marketing Awards shortlist

We’ve just announced our B2B Marketing Awards Shortlist, and we are joined by FunnelFuel, Differentiated, Gravity Global and The Croc to break down some of the juicy details behind this year’s theme and campaigns.

Why B2B strategy needs a little magick: Escaping the data trap, with Lesniak Swann

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns.

Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

US Office

Europe Office