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ABM & Demand Generation
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
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Brand
Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
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Channel Partnership
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.
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Content, Creative & Campaigns
Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

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Customer Experience
Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights
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Data and Insights
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
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Marketing Operations and Technology (MarTech)
Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.
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People, Teams and Skills
Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.
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Strategy and Evolution
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
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How to Develop a Scalable 1:Many ABM Strategy
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Home » Reports & Models » Training Course Guide for 2024

Training Course Guide for 2024/25

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Upskill your core B2B marketing competencies through our case study rich, outcome led training courses:

Upskill your core B2B marketing competencies through our case study-rich, outcome led training courses:

AI Writing Fundamentals in B2B
Brand-driven Growth
ABM Essentials
B2B Copywriting
B2B Product Marketing
B2B Content Marketing
B2B Storytelling
Data Marketing Essentials
Emerging Marketing Leaders
Deal Based Marketing

Download our course guide to access all details for B2B Marketing’s upcoming courses. This includes course dates, course descriptions, learning outcomes and key takeaways, testimonials, and much more.

For more information, please contact Louise Edkins at training@b2bmarketing.net.

Strategy and Evolution

The 2026 B2B Marketing Forecast

Budgets are shrinking. ROI expectations are rising. Marketing leaders cannot afford guesswork in 2026.

Strategy and Evolution

Commercial marketer, Data and Insights

How To Be More Analytical In Your Organization (And Win Business)

Welcome to the second edition of our Commercial Marketer Skill Series in association with FunnelFuel, where we explore the capabilities marketing leaders need to develop in order to become true commercial marketers. In this instalment,

Commercial marketer, Data and Insights

Commercial marketer, Strategy and Evolution

How To Master Market Insights

Welcome to our first Commercial Marketer Skill Series report, where we focus on the skillsets marketing leaders need to develop in order to become a commercial marketer. And the theme for this edition? Market insights.

Commercial marketer, Strategy and Evolution

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MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution