Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, uncovers the reality of marketing’s role in commercial success.
“How to lose friends and alienate the board: What finance and sales really
think about B2B marketers” is based on insights from finance, sales and marketing leaders. This in-depth research highlights the gaps in alignment, budget planning challenges, and the steps marketers must take to reposition themselves as commercial leaders.
Download this report to discover:
– Why 56% of finance leaders believe marketing lacks a consistent long-term strategy.
– How misalignment with sales teams is limiting marketing’s impact on revenue.
– The key skills marketers need to gain influence at the board level.
– Practical steps to bridge the gap between marketing, finance and sales.
If you want to prove marketing’s ROI and secure a stronger voice in business strategy, this report is essential reading. Download your copy now!
