Today’s B2B buyers don’t want phone calls or gated PDFs; they want to guide their own purchase journey with content that answers questions as precisely as a sales rep would.
Yet most enterprises still funnel prospects into the same lead-hand off routine—95 percent of which buyers ignore. In this webinar in association with Splashmetrics and BBN | Agency X, we will be showing CMOs how to meet modern buyers on their terms—without overhauling existing GTM operations.
You’ll see how to transform your highest-value assets into interactive, AI-driven experiences, capture a new class of buyer data, and feed sales teams insight they can act on the moment a self-qualified prospect reaches out.
The result: tighter marketing-sales alignment, faster deal cycles, and a measurable lift in ROI.
