In today’s fast-moving marketing landscape, growth isn’t driven by campaigns alone. It’s powered by commercial marketers who have the ability to think beyond brand and channel and have a much deeper understanding of a GTM strategy.
Join B2B Marketing and The Think Tank for a practical, research-backed webinar that explores the crucial link between commercial marketing and sustainable growth. Using insights and takeaways from The Think Tank’s research Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success, which drew on insights from more than 1,000 marketers in the UK and USA, we will be unpacking everything from:
Why enacting GTM is a core business strategy and its link to commercial success.
How insight-driven planning is critical for a Go-to-Market strategy.
How to tackle limitations, such as measuring impact, misalignment and the ever-changing tech landscape.
The implications of the research and a framework for delivering GTM further.
Regardless of where you’re at in your GTM journey, this session will give you the tools, framework, and insights to drive marketing forward with a commercial mindset.
Speakers include:
– Matt Allen, Senior Executive Director – Clients, Markets & Strategy, Bidwells
– Sarah Whipp, CMO, Elliptic
– Liam Bateman, Founder & Managing Director, The Think Tank
