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If your CRM is a battle ground for sales versus marketing, bothteams are doomed.

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Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, each fighting for control while opportunities slip through the cracks. But when both sides align around shared goals, definitions, and data, the CRM becomes the heartbeat of revenue growth.

CRM Battleground reveals how to break down silos and unite sales and marketing around a single source of truth.

Learn how to fix broken handoffs, define leads that both teams trust, and transform your CRM into a true driver of performance.

Featuring a real-world case study that delivered 1375% ROI and £4M in revenue, this guide gives you the playbook to turn internal friction into fuel for growth.

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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