Becoming a commercial marketer is critical in today’s competitive marketing landscape. That means looking beyond isolated tactics and focusing more on business growth and becoming more influential in the boardroom. And to do so, you need to master six essential skills.
One of the most important of these skills is analytical thinking: the ability to interpret data and make commercially minded decisions. Yet, according to a recent Propolis poll, only 10% of marketers feel they’re experts in this area. Half describe themselves as “capable,” while 40% admit they’re not fully confident. So why is there such a skills gap, and how can marketers strengthen this crucial capability?
In this webinar, we’ll explore:
- Why analytical skills are essential for driving revenue growth
- Real-life examples and mini case studies that show the link between data and commercial impact
- Practical tips from an expert panel to help you gain the “analytical edge”
