How to tell if you’re a left-brain or right-brain marketer

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Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.

The human brain is a beautifully messy place — and so is marketing. Are you a data-driven strategist, a creative visionary, or someone who can do a bit of both?

Lesniak Swann’s “Marketing Brain Types” report helps you find out. Through a fun, 10-question quiz, you’ll uncover whether you’re a:

  • Left-Brain Marketer: Structured, strategic, and great at keeping campaigns on track.

  • Balanced-Brain Marketer: Adaptive, bridging creativity and strategy seamlessly.

  • Right-Brain Marketer: Intuitive, imaginative, and full of bold ideas.

Why it matters

Understanding your marketing brain type can help you:

  • Work more effectively with colleagues.

  • Recognize your strengths and blind spots.

  • Make campaigns more creative, grounded, and human.

This report shows how different ways of thinking create stronger, more impactful marketing.

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