Most B2B marketers using AI are getting inconsistent results, not because the tools aren’t capable, but because there’s no structure behind how they’re using them. This four-week virtual course is built specifically for ABM practitioners who want to change that. Across four modules, delivered over two hours per week, you’ll go from ad hoc prompting to a tested, repeatable methodology for using AI to research accounts, develop buyer insights, and produce personalized content that actually resonates. You’ll finish the course with a reusable prompt library and a clear, confident approach to making AI a genuine part of how you run ABM programs.
Who should attend?
- B2B marketers and ABM practitioners already using tools like ChatGPT or Copilot who want more consistent, higher-quality results.
- Intermediate to advanced AI users who have the basics down but lack a structured framework for applying AI to account research, buyer insight, and personalization.
- Anyone responsible for ABM execution who wants to reduce the time spent on manual research and content creation without sacrificing relevance or quality.
What you'll walk away able to do.
This course is about building a workflow you can use on real accounts from day one.
After completing this course, you’ll be able to:
- Move from ad hoc prompting to a structured AI approach that produces consistently better outputs.
- Build the ABM foundations your AI needs to generate useful, relevant results rather than generic content.
- Use AI to research target accounts and produce meaningful account intelligence briefs at speed.
- Map buying groups and develop stakeholder-specific insights and messaging that land with each role.
- Create personalized content across different formats and channels without it feeling templated or generic.
- Build and maintain a reusable prompt library that lets you apply AI consistently across all your ABM programs.
Course deliverables.
- A verified certificate of completion you can add to your LinkedIn profile and CV.
- The full 100+ slide course deck covering everything across all four modules.
- A reusable prompt library you can apply to your ABM programs immediately.
This course completely changed how I use AI in my day-to-day work. I’d been experimenting with tools like ChatGPT, but the results were hit and miss. The structure, practical exercises, and prompt frameworks gave me a clear way to apply AI to real accounts. I’m now producing much stronger insight and more relevant, personalized content with far more confidence.”
