Complete the short form to watch this on-demand session and hear directly from the speakers at The Global ABM Conference 2025.
About the session:
Scaling account-based marketing is difficult enough with a large team. Doing it from a one-person operation requires a focused strategy, the right technology and a clear understanding of how buying groups make decisions.
In this on-demand session from the Global ABM Conference, Marta George, Head of ABM Programmes, EMEA at Ping Identity, and Charlotte Graham-Cumming, CEO of Ice Blue Sky, reveal how they built an advanced ABM programme designed to scale.
They explore how AI and buying-group intelligence helped Ping Identity move beyond traditional account-level targeting, create more relevant engagement and develop a repeatable approach that could expand through strategic partnerships.
