B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both B2B Marketing’s Propolis community members and Inflexion Group clients.
The partnership includes:
- ABM Academy courses are now available via B2B Marketing’s website and Propolis community, with members receiving 10% discount on live courses starting before September 30, 2025
- Joint research initiatives producing ABM benchmarking reports and webinars for Propolis members, with the first webinar “Bringing B2B Marketers up to date with the latest in ABM” scheduled on 13 March 2025.
- ABM Master Classes for Propolis member companies as a premium service, leveraging Inflexion Group’s deep expertise in this area.
- Conference support with Inflexion providing keynote speakers and workshops at B2B Marketing events, including Bev Burgess as keynote at the Global ABM Conference in November 2025.
Richard O’Connor, CEO of B2B Marketing, added “We’re delighted to strengthen our strategic partnership with Inflexion Group. Having worked closely together with Bev Burgess and her team for several years now, we know the new ABM Academy will help us deliver even greater value to our global Propolis community through the unique insights and expertise that Inflexion Group offers.”
Tim Shercliff, Inflexion Group Chair commented “We are thrilled to strengthen our partnership with B2B Marketing. Over the past few years, we’ve worked closely together and now we’re taking our collaboration to the next level. We’re bringing our unmatched expertise in account-based marketing to the Propolis marketing community.”
Bev Burgess, Chief Executive at Inflexion Group and author of the recently published Account-based Marketing: The definitive handbook for B2B marketers (Kogan Page, 2025), added her thoughts, “ABM has changed so much in the last few years and there are now over 250,000 ABM-ers on LinkedIn, so we have invested in an ABM Academy to help build the professionalism within this community at all levels – something that will directly benefit the Propolis community.”
David Rowlands, Head of Product for Propolis, agreed. “By partnering with Inflexion Group, we’re continuing to add to our own ABM training offering, providing our members with the most comprehensive ABM training the market has to offer.”
You can find out more about the ABM Academy here.
About the ABM Academy
The ABM Academy offers the most comprehensive training in Account-Based Marketing, delivering practitioner-led courses for marketing professionals at every stage of their ABM journey.
From beginners to experts, our academy offers four flexible learning pathways—including on-demand modules, live virtual courses, custom team training, and individual mentoring—all leading to recognised digital credentials via Credly.
Drawing on experience with global leaders like Accenture, IBM, and Salesforce, our seasoned practitioners, who have collectively trained over 10,000 marketers worldwide, share proven frameworks and best practices developed in the field.
Guided by an advisory group of experienced global ABM programme leaders, we frequently update our curriculum so that our delegates master the latest strategies and techniques, empowering both individuals and organisations to achieve exceptional results with ABM.
www.inflexiongroup.com/abmacademy
About B2B Marketing
B2B Marketing was founded in 2004 and is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from a niche magazine publisher to a Global Community Intelligence business.
B2B Marketing runs globally renowned events including The Global ABM Conference, B2B Ignite London, and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.
In 2021, B2B Marketing launched Propolis, a membership-based community offering B2B marketing leaders the right strategies, frameworks, and skills to drive growth, build teams, and prove a clear business impact. Propolis is growing rapidly and has a global membership from many of the world’s best-known B2B Brands.
About Propolis
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Full of relevant expertise and tools, it cuts straight to the answers and advice marketing leaders and teams need to overcome their biggest challenges.
Propolis is driven by practical insights from hand-picked experts – and tested by marketers themselves in the real world.
No more trawling through half-answers and irrelevant case studies; just instant access to the expertise, tools, and benchmarks you and your marketing team need to overcome your biggest B2B challenges.
About Inflexion Group
Inflexion Group helps companies drive account-based growth through orchestrated account-based marketing, account management, customer success, and executive engagement programmes.
The Inflexion team has supported more than 50 global technology and professional services companies in implementing successful ABM strategies.
We are thought leaders in all aspects of account-based growth, with published works on Account-based Marketing: the definitive handbook for B2B marketers (Burgess, Kogan Page, 2025), Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022) and Executive Engagement Strategies (Burgess, Kogan Page, 2020).
