• Inside the mind of your customers: Three marketing leaders discuss the value of understanding your customers’ behaviour and the ability to relay that back to the business.
• Target acquired: how to get the right individuals in your sights through ABM: Struggling to identify the right individuals to target with your ABM campaigns? You’re not alone. Paul Snell asks the experts how to pinpoint and reach them.
• 10 pitfalls every account-based marketer must sidestep: The path to successful account-based marketing is strewn with hurdles and traps. ABM specialist Andy Bacon outlines the 10 most common missteps and how to avoid them.
• Uniting the family: Uniting a set of disparate, distinct sub-brands is an enormous challenge. Molly Raycraft speaks to marketing leaders who’ve been through the process to share how they did it and what they learned.
• B2B burnout: how marketing leaders can avoid a 24/7 work culture. There are numerous ways to deal with the stress of a high-powered job. Rebecca Ley talks to marketing leaders who’ve found a way to avoid burning the candle at both ends.
• 5 common leadership mistakes you’re most likely making (and how to avoid them): Everyone’s suffered a B2B blunder or two, but how do great leaders turn failure into fortune? Five senior marketers reveal their biggest career mistakes, and how they turned things around.
• Become the CXpert your customers deserve: Struggling to improve your customer experience? You’re not alone. Mary-Anne Baldwin shares the survey results of 200 B2B marketers, showing there’s a long way to go in the bid to beat our B2C counterparts.
• Accelerating your digital marketing transformation: B2B leaders share their journeys: Digital marketing is far from new. But digital marketing transformation (DMT) is another story. We talk to leaders about the benefits and barriers to success.

This issue contains:

• Thought-provoking features
• Blueprints for success
• Best practice advice
• Opinion from industry experts
• Interviews.