Social Media Benchmarking Report 2015

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

The Social Media Benchmarking Report 2015 takes an in-depth look at some of the major social media trends within B2B organisations. It is based on an exclusive research project, carried out in partnership with Circle Research in July 2015. The analysis was written by Jessica McGreal, digital content manager at B2B Marketing. It is divided into seven sections, covering a number of aspects including platforms, activity and culture, among others.

This Benchmarking Report was produced in partnership with Circle Research. 

  • Benchmark your current social media activity – and make sure you’re ahead of the game.
  • Improve your social media presence – from choosing the best networks for your brand to adapting your strategy to match different networks’ strengths.
  • Plan for the future – make sure you are prepared for the challenges brought by the rapid evolution of social media in B2B.

This report was produced in partnership with Circle Research, the B2B market research specialist. 

"Over the last 12 months, interactions have overtaken website visitors as the most popular way to evaluate the success of social media marketing."

Section 1 – Introduction

Section 2 – Current trends in social media

Section 3 – Partner comment

Section 4 – Partner showcase

Section 5 – About Circle Research and B2B Marketing.

B2B Marketing Awards Winners Report 2025

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)

How to tell if you’re a left-brain or right-brain marketer

Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)

Close the Creative Ambition Gap both teams are doomed

Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.