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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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How to Build a Data Strategy in Four Steps
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Creating a Value-Added Marketing Strategy
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Home » Podcasts » JLL’s Global CMO talks AI, his role, and the key to a commercially impactful strategy

JLL’s Global CMO talks AI, his role, and the key to a commercially impactful strategy

Strategy and Evolution

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Siddharth Taparia, Global CMO of real estate advisors and professionals, JLL.

David and Siddharth talk through the role of a Global CMO at a Fortune 500 company, how Siddharth builds (and measures) commercial marketing strategies, and how JLL is using AI to drive efficiency and effectiveness in everything they do.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

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Everything you need to know about strategy planning in 2026

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026.

The sweet sound of success in audio branding, with Neil Montgomery

Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a must-listen for B2B marketers.

A look inside the 2025 B2B Marketing Awards shortlist

We’ve just announced our B2B Marketing Awards Shortlist, and we are joined by FunnelFuel, Differentiated, Gravity Global and The Croc to break down some of the juicy details behind this year’s theme and campaigns.

Why B2B strategy needs a little magick: Escaping the data trap, with Lesniak Swann

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns.

Want to integrate AI into your business strategy? We spoke to Jake Bird to find out how

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Jake Bird, Director, JI Marketing to discuss the importance of AI readiness and strategy.

Exploring creativity, data and the new rules of engagement, with Omne

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing, spoke with Omne about the evolution of brand into a data growth engine.

How to make your rebrand stand out in a sea of sameness, with Jada Balster

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding.

How to get on the B2B buyer’s shortlist before the buying even begins

Oftentimes, B2B buyers have a list of vendors in mind before they’ve even started the purchase process. So how can brands make sure they’re on that list and increase their chances of winning the deal?

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy