Based on the opinions of over 200 marketing managers, this paper discusses 10 factors that will impact the success of your B2B telemarketing campaign. The study results are divided into three sections:Why B2B telemarketing should be your preference. Improving preparation before the campaign.The positive effects of B2B telemarketing.This SCi Sales whitepaper considers the preferences of the telemarketing audience and provides step-by-step considerations to help marketers execute successful campaigns.