Sales and Marketing alignment is beyond critical for any organisation. According to the Aberdeen Group, 74% of best-in-class organisations have a strong relationship between sales and marketing.
But achieving that alignment can be extremely difficult. There are many roadblocks that inhibit sales and marketing from achieving true alignment from disparate systems, to lack of transparency and visibility, to skewed expectations.
In this guide you’ll discover solutions to the 8 major challenges sales and marketing teams face in achieving best-in-class alignment,
Including:
- Understanding when and where content is being utilised
- Ensuring content effectiveness
- Determining ROI from marketing content
