A business case for B2B rebranding

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We share our business case for brand to help you prove its value and get the sceptics believing.

Your brand is your most valuable asset.

It moves your business forward, it beats competitors and helps you keep top talent. But brand is often misunderstood by leadership, so how do you get them on board when you need a rebrand?

Here, we share our business case for brand to help you prove its value and get the sceptics believing.

This guide will outline the steps you need to take, including:

  • 6 signs that you need a rebrand
  • The impact of a well-positioned brand
  • How to measure ROI of a brand
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Defining the building blocks for brand success

Over the course of the few years, it appears brand has had something of a resurgence when it comes to focus among marketers. But brand is more than a logo and a strapline – it’s

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.