Marketing is digital. Digital requires martech. Martech needs to be operated.
It was with this hypothesis in mind that we launched the second annual marketing operations survey, examining the landscape. You won’t be surprised to hear it unearthed a growing appetite.
Maybe you’ve realised your competitors are running marketing operations and feel you should too. Perhaps you’ve spotted an opportunity to gain a competitive advantage while others are resting on their laurels.
Whichever camp you’re in, this is the place for you. In these pages we’ll explore the practicalities of marketing operations what it really entails and how to make a success of it.
