Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. But really, it’s just sound B2B marketing with a couple of minor deviations from standard demand-gen.
And every marketer wants to make their sales team happy by identifying and prioritizing accounts with characteristics which could generate revenue.
Be warned: this is NOT the definitive guide to ABM. However, it IS a basic primer for companies that are just getting started. We hope reading will get you excited about the possibilities ABM could have for your team.
This guide includes:
- Reasons to consider developing an ABM strategy
- Questions you should be asking about ABM
- The four pillars of a good ABM program
