Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that is specifically geared towards a particular usage, such as personalization and business intelligence. What they’re not looking for is an all-in-one tool. With that in mind, we have created our 2nd ABM ecosystem, which maps out the ABM steps, the maturity of their journey, and what technology to use on the back of that.
And once you’ve narrowed that down, you can check out our vendor profiles, which detail what the vendor does, some of its ABM features, and whether or not it offers a free trial. We also gave vendors the chance to share testimonials if you wanted to hear straight from the customers themselves. Plus, if that wasn’t enough, we spoke to Robert Norum to find out ABM’s place in 2025 and how marketing leaders are attributing the type of ABM to commercial success.
Download the report today and find out what tech to invest in to generate the results you’re after.
