Best corporate decision maker-targeted campaign: Helping Oracle make an impact with JoeMomentum executed a campaign to help Oracle get the attention of senior stakeholders in its Barclays customer account. This explored the theme of ‘Customer Experience for Generation Y’ with a video – shown through the eyes of Joe, a 19 year-old cartoon character.Joe made a big impact with a small budget. He broke away from predictable IT communications and told the story in a simple, everyday way. This entry is an excellent example of corporate decision marker-targeted campaign: Breaking down the complexity of Barclays & widening the reach across several buying centres/departments A compelling and highly engaging communications strategy Each marketing touch worked to progress contacts from not knowing Oracle through to creating transformational customer experience sales opportunities. Playing a role across multiple channels – including a PowerPoint deck, PDF, and printed cartoon flipbook. Thanks to the highly targeted approach, Oracle has been able to initiate new conversations with senior decision makers. This contributes to a longer-term strategy move beyond IT and position Oracle’s solutions for customer experience (CX).