The main objectives were to redefine Ingeus’ B2B strategy and propositions for 2014, raise awareness of the brand and help it stand out from the competition.
To accomplish this, it delivered a high-impact direct mail campaign, along with a progressive landing page with downloadable content.
Results included 6.3 million impressions through campaign advertising and a 35 per cent increase in LinkedIn followers.
"The Earnest team helped us refine our complex proposition and provided compelling creative that worked really well across the chosen media mix"
Ken Ebenezer, marketing manager, Ingeus
Category name: B2B marketing campaign/strategy of the year
Programme name: Ready Talent
Client: Ingeus
Agency: Earnest
