B2B Marketing’s premier event of the year, held at BMA House in London on 1 November 2012, was packed full of thought-leading presentations from B2B industry figures, along with best practice sessions providing marketers with takeaway lessons and ideas.B2B Marketing’s premier event of the year, held at BMA House in London on 1 November 2012, was packed full of thought-leading presentations from B2B industry figures, along with best practice sessions providing marketers with takeaway lessons and ideas.More than 180 senior marketing professionals, concerned about strategy and deliverables, attended the all-day convention. It focused on innovation, and how brands and marketers can transform their communications using the latest ideas, concepts and channels.This document captures the top takeouts from the day.