There was a time when measuring marketing ROI was easy. The ROI of a direct mail piece could be calculated by simply subtracting the total production costs from the revenue directly generated by the response to the mail. When emails arrived on the scene, ROI was equally as easy to calculate. But things have changed. The world of B2B marketing has changed.
This whitepaper highlights the importance of measuring ROI in todays market
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
