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B2BNXT What’s Next – Edition 2

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MOI's regular round-up of B2B content that caught our attention and got us talking. 

The second edition of the eBook looks at four hot topics: Google’s incoming cookie ban, the rise of DataOps, the newfound importance of audio, and Gartner’s top 10 challenges for marketers in 2021.   
 
Dive inside the minds of B2B marketing leaders including Monica Vaz, Demand Generation & Marketing Operations Director at Proofpoint, and Karen Hochhauser, Senior Director, Global Integrated Campaigns, ServiceNow.  

What’s inside this edition:  

  1. Gartner’s Top 10 Challenges for Digital Marketing Leaders  
  2. Audio: The antidote to zoom fatigue  
  3. Google’s Cookie Ban: The beginning or the end of Personalisation?  
  4. The 3 Pillars of Data Ops   

Read the eBook here

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.
B2B Digital Advertising
  • Data and Insights

B2B Digital Advertising: How to Thrive in a Privacy-First World

  • Data and Insights

Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders at Nasdaq, Palo Alto Networks

Download the Report

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