B2B tech copywriters Radix Communications gave marketers around the world a chance to vent their frustrations about the things that stop them publishing the content they really want.
This report dives into the key findings. It identifies six key challenges faced by at least 75% of all B2B marketers – along with potential solutions suggested by industry leaders like Maureen Blandford and Doug Kessler.
It’s ideal reference material for conversations with stakeholders about the co-operation and resources you need to create B2B content that really delivers.
In this report, you’ll discover:
- Why the leading causes of bad B2B content are NOT dull subject matter or lack of ideas
- Evidence that many content signoff processes actually harm marketing results
- Six ways to build trust in the marketing team, and work towards the content you really want to make
