Best practice for following up leads

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Your potential lead has interacted with your business, so what do you do next to successfully follow up without jeopardising the opportunity? emedia's latest infographic shows you the 5 best practices when following up leads.

‘79% of marketing leads never convert into sales’ – MarketingSherpa

Industry research estimates that 40-50% of all inbound sales leads are never followed up, or that common mistakes are made when follow-up takes place, jeopardising the opportunity to convert that lead into a customer. 

Did you know that only 8% of salespeople get 80% of the sales? Why? Because they have an effective follow-up strategy.

There’s no point hitting your lead generation target and gathering a wonderful wad of leads if you’re going to leave them sitting idle. These leads need to be followed up properly before it’s too late.

Download emedia’s latest guide and learn:

  • How to convert new leads into buyers in the most efficient manner.
  • How to connect with and build rapport with prospects.
  • How to nurture and maintain long lasting relationships with prospects.

 

B2B Marketing Awards Winners Report 2025

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025

Martech Vendor Spotlight Report: ABM Technology 2025

Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.